Live your ultimate Barbie fantasy in a limited-time-only life-size Barbie Dreamhouse in New York City.
The Barbie StreamHouse powered by Verizon is coming to Soho from Dec. 12-15 as a part of Verizon’s Barbie-themed holiday campaign. Open to all ages, the pop-up will replicate Barbie’s DreamHouse and bring the Barbie world to life.
“The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining, and first-of-its-kind. With Barbie, we found the perfect partner to turn “dreamy” into “streamy” through a campaign sure to captivate and delight families and fans everywhere,” said Leslie Berland, Executive Vice President, Chief Marketing Officer, Verizon. “The Barbie StreamHouse brings to life the magic of Barbie and friends, powered by Verizon Home Internet and all the ways our customers live and play. We can’t wait to host everyone and experience the world of Verizon and Barbie like never before.”
Those who come to the Barbie StreamHouse will experience an interactive mobile guide through the house, hosted by Barbie herself. Along the way, visitors will encounter holiday photo opportunities, interactive games, surprises, giveaways, and more. A few lucky guests will also have the opportunity to win exclusive merch such as t-shirts and customized phone cases.
Guests will also be able to virtually shop through the latest holiday gifts from both Barbie and Verizon. Through their partnership with Barbie Dream Gap Project and Girls, Inc, the pop-up will also be hosting 100 students for a special Barbie StreamHouse experience with a behind-the-scenes look at Verizon technology and holiday play kits with Barbie toys and merchandise. Students from a neighboring Verizon Innovative Learning school are also invited to come and check out the StreamHouse.
“When Verizon tapped Barbie to bring her signature star power and cultural cachet to their holiday campaign, we both saw the perfect opportunity to create something extraordinary for our fans that spans generations,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through compelling content and a life-size Barbie StreamHouse, inviting fans to step into the collaborative world of Barbie and Verizon, represents our shared passion for engaging our audiences in unexpected ways.”
Barbie StreamHouse powered by Verizon will be located at 214 Lafayette St. and will be open from 12 to 7 p.m. on Dec. 12 and from 10 a.m. to 7 p.m. on Dec. 13-15. For more information and to secure your spot, visit StreamHouseExperience.com or follow @Verizon, @Barbie and @Mattel on Instagram and @Verizon and @Barbie on TikTok.
