Macy’s is set to kick off its annual Flower Show at their Herald Square location on Sunday.
Now in its 50th year, the Macy’s Flower Show marks the brand’s kickoff into spring with larger-than-life flower displays in the windows and throughout the Herald Square location. Featuring over 8,000 plants and 50,000 individual flowers, the full display will open to the public on April 27.
“It’s been an iconic event for us for decades. It’s an opportunity for us to kick off the beautiful spring season in New York City and share a little bit of this beautiful, floral, vibrant environment,” said Will Coss, Executive Producer of the Macy’s Flower Show and Macy’s Studios.
“We believe in bringing events to life in our stores and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment. We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights. This spring we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver,” said Sharon Otterman, Macy’s chief marketing officer.
This year, Macy’s is launching a line of products with Surrealist Garden, which celebrates the colorful experiences and themes of this year’s Flower Show. The collection includes products from brands including Kendra Scott, MarieBelle and Lovery, across several categories like home goods, jewelry and sleepwear. The limited-edition collection can be purchased in-store in select Macy’s locations nationwide and online at macys.com, and on select dates during the Flower Show’s run, customers can shop featured products and receive exclusive gifts with qualifying purchases.
Throughout the show’s run, Macy’s will host activations to engage the community. In celebration of Mother’s Day, Macy’s Flower Show pop-up shops will debut in select stores nationwide on May 10. The pop-ups will feature the limited-edition floral product assortment and floral carts for shoppers to create custom bouquets.
At Macy’s Herald Square location, the brand is partnering with LEGO® to present “Blooms & Beyond,” which greets guests with a floral-inspired display, mosaic wall, and flower carts featuring LEGO® Botanicals. On select days, guests can take part in a brick-in-hand build experience, “Build-a-Bloom.”
Macy’s Herald Square is also partnering with YSL to present “YSL Beauty Art of Flowers,” an immersive experience that brings guests through a powerful landscape that is comprised of the main olfactive notes in YSL Beauty’s new LIBRE L’EAU NUE, the brand’s first alcohol-free citrus floral scent.
“YSL Beauty US is thrilled to be partnering with Macy’s for their 2025 Flower Show, a true retail statement from an iconic retailer. Flowers, in their daring and raw beauty, are at the heart of our products, but also our brand – and have served as a constant source of inspiration for M. Saint Laurent. They represent the vulnerability, beauty, and possibility in our world, which we try to always amplify. The YSL BEAUTY ART OF FLOWERS experience epitomizes the spirit and vision of the brand and we’re honored to bring this to life,” said Juliette Ferret, YSL BEAUTY US General Manager.
“We put a lot of heart, a lot of love, a lot of time into building this experience for everyone. I look forward to opening our doors on Sunday and having everyone experience it firsthand,” said Coss.
The show will be on display through May 18. For more information on Macy’s Flower Show, visit www.macys.com/flowershow.
