In the heart of New York City’s garment industry, Digital Moda is redefining what it means to support small businesses. Led by Jennifer Quezada, the CEO and co-founder, the company is dedicated to helping designers bring their visions to life—whether expanding business merchandise or expressing identity through fashion.
“Our core value is having details matter in the artwork of our client’s orders,” Jennifer Quezada said. “That can help expand their business and provide help to their communities.”
Digital Moda is more than a manufacturing service—it is a business built on the foundation of empowerment. Quezada, a first-generation Ecuadorian American, co-founded the company with her father, who has over 30 years of experience in product development. Their mission is to uplift small businesses, many of which are integral to the cultural fabric of New York City.
“I’ve seen a lot of small businesses feel discouraged because of how small they are,” Quezada said. “My parents came from Ecuador, and I saw how people would just shut doors on them. I don’t want small businesses to feel less than—I want them to feel like their brand is a multi-billion dollar company, no matter its size.”
The company, which was officially incorporated in 2018, was born from Quezada’s passion for fashion. While taking a class at City Tech in 2019, she refined the brand’s signature design, which incorporates RGB colors to emphasize the importance of detail.
Digital Moda prides itself on working closely with clients, providing transparent updates, and even negotiating production costs to accommodate tight budgets.
“We update them consistently—it can be annoying sometimes,” Quezada added. “But I’d rather give them more information than less.”
One of Digital Moda’s success stories is Pastel Run Club, a small running group in NYC that started with just three friends. “They reached out to me for a small order, and now they’ve grown into a full-fledged community,” Quezada said. “It all starts with merch. It sounds simple, but having merchandise makes people feel included.”
As Digital Moda looks to the future, Quezada’s dream is to expand her client base and continue growing the business. “I want to be as busy as possible every single day,” she said. “I’m a workaholic, my dad is a workaholic—we balance each other out. He’s the production brain; I’m the marketing and sales.”
Through partnerships with organizations like Mastercard and NYC’s Industrial and Technology Assistance Corporation (ITAC), Digital Moda has also found ways to support small businesses beyond production. The company pivoted to manufacturing PPE during the pandemic to meet urgent community needs.
Quezada’s advice to aspiring entrepreneurs is simple: “Be the person you dreamed about being. I want to be the person that I would have looked up to as a kid.”
For those looking to bring their designs to life, Digital Moda offers not just production services, but a community of support. “Details matter to us just as much as they matter to you,” Quezada said. “Let us handle the hard work while you sit back and create.”
For more information, Digital Moda can be reached through their website, digitalmodany.com, or on Instagram at @digitalmodany.
