FAO Schwarz is helping shoppers step up their jewelry game with a new experience that allows customers to create custom pieces of jewelry.
The iconic Manhattan toy store has teamed up with BaubleBar to create Minibar by Baublebar, an in-store experience where shoppers can create a custom bracelet or necklace.
“The space is a place to play and mix and match,” said Mary Bryan Ciarrocchi, Director of Sales at BaubleBar Inc. “Not only can the customer make a custom piece of jewelry, but they can also leave with a totally personalized stack!”
Those who participate in the experience can choose their base and head to the design vending machine, where customers can pick out their customizations. Once the selections are made, a designer on staff will assemble the jewelry for you.
“Assembling the jewelry is quick and easy! The customer can wear the bracelet out or put it in our custom pouch for safe keeping until later,” said Ciarrochi.
To keep things fresh, the spot will add new bases twice a year. Minibar by BaubleBar also showcases ready-made jewelry, including necklaces, earrings (regular and clip-on), bag charms, and jewelry kits to take home, which update seasonally. The spot also features jewelry pieces that are exclusive to FAO Schwarz, including a bracelet with NYC-themed charms: a NYC motif, a Big Apple, a yellow taxi cab, and a soft pretzel.
The experience officially opened to the public in September 2024 and has quickly become a popular spot for shoppers.
“It’s been amazing! It’s been fun to see people of all ages create custom jewelry,” said Ciarrocchi.
The Make Your Own Jewelry Experience costs $35 per experience. For more information about in-store experiences at FAO Schwarz, visit faoschwarz.com. FAO Schwarz is located at 30 Rockefeller Plaza.
