Snark Park, Hudson Yards’ permanent exhibition space opens Friday and its "forest-like" exhibition will get you "lost."
Snark Park, by the NYC-based design firm Snarkitecture, will feature immersive installations with brand collaborations, including cereal bar brand KITH Treats, as well as food, drink and retail.
It’s very first exhibit, “Lost and Found,” invites visitors to discover “audible, visual and tactile experiences,” according to a news release from Snarkitecture, the New York-based design studio behind the space.
"Everyday objects and familiar settings will be re-imagined, creating unexpected and memorable moments that challenge the mind to reassess visual cues and investigate the commonplace with a fresh curiosity," the release states.
“Lost and Found” has been designed to feel like a “modern-day” enchanted forest, where visitors can walk deep into the installation and discover hidden things like a two-way mirrored room.
“Characteristic of our practice, the exhibition seeks to create memorable moments by infusing art and architecture with a sense of play,” Snarkitecture partner Ben Porto said in a statement. “We are eager to see how visitors respond to ‘Lost and Found’s” minimalist palette, changes in scale and original visual compositions.”
Snarkitecture, which takes its name from the Lewis Carroll poem, "The Hunting of the Snark," reinterprets everyday materials for imaginative pieces that have been shown at the National Building Museum in D.C., Design Miami/ and the New Museum, among other locales.
"Our aim has always been to create architecture that performs unexpectedly, to explore the edges of art and architecture," Snarkitecture partner Daniel Arsham said in a statement. "With Snark Park, we hope to encourage visitors to reconsider their built environment with childlike wonder."
Snark Park is among more than 100 shops, galleries and restaurants at Hudson Yards, including Fuku and Van Leeuwen, NYC’s Jack’s Stir Brew; California import Blue Bottle Coffee; and the Australian-style coffee shop Bluestone Lane and more.
Tickets for Snark Park are $28 for adults and $22 for children 12 and younger. They are available at snarkpark.com.