Have you ever wanted to stay overnight at a store for a huge slumber party with your friends? M&M’S is giving you that chance at their Times Square store.
The M&M’S brand recently launched its own rewards program, M&M’S Fun Club, where customers can earn points with every M&M’S purchase. To celebrate the launch, the brand is giving anyone who signs up (for a limited time) for the rewards program a chance to win a sleepover inside the M&M’S Times Square Store.
The sleepover will take place this April for one lucky winner and four of their friends. The night will feature personalized glamping set-ups and nostalgic sleepover activities, plus the group will get to hang with a Spokescandy, try an exclusive M&M’S Fun Club flavor mix that will only be available during the sleepover experience, be treated to an after-hours shopping spree, and enjoy some tasty treats featuring an array of M&M’S favorites.
“Our M&M’S fans are some of the most fun, loyal, and creative people, so we created the M&M’S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “We’re delighted to kick-off the M&M’S Fun Club with a one-of-a-kind experience like the M&M’S store sleepover, to give fans a taste of the unique experiences, products, and exciting prizes the brand has in-store.”
Those who sign up for the rewards program can transfer their points for a myriad of exclusive prices, experiences and giveaways. Fans who sign up for M&M’S Fun Club from now through March 19, 2025 will be entered to win the sleepover. Members can increase their chances of winning by earning points through free challenges in the Fun Club.
For more information, visit mms.com/fun-club.
