Nordstrom’s flagship NYC store is upping its cozy game with a collaboration with UGG.
UGG at The Corner is a limited-time pop-up at the flagship store (located at 225 W 57th St.) dedicated to celebrating self-expression and products that make you feel good inside and out. The pop-up will feature a curated collection of UGG products across women, men’s and kids styles, from comfy footwear and robes to outerwear and cold-weather accessories.
“We’re thrilled to bring UGG®’s renowned comfort and style to New Yorkers through this one-of-a-kind pop-up shop at our Nordstrom NYC Flagship with UGG® at The Corner,” says Olivia Kim, SVP of Creative Merchandising at Nordstrom. “We’ve created a destination for UGG® loyalists and customers alike to discover exclusive styles, ensuring a shopping experience that’s as special and thoughtful as the gifts they’re seeking, making it a must-visit this holiday season.”
Throughout the duration of the pop-up, customers can take advantage of services and experiences, starting opening weekend with customers receiving a limited-edition Chestnut and White Cookie, a twist on the favorite New York Black and White cookie, from Zabar’s. Visitors will also be able to take part in a digital photo booth, delivering photos by text or email.
The pop-up will offer complimentary gift wrapping Dec. 14-24, and there will be coveted special color releases of the Tasman and more: in Driftwood on Nov. 29, Antelope on Dec. 7, and Mushroom on Dec. 14.
“We’re honored to continue our long-standing partnership with Nordstrom and create UGG at The Corner. A space that celebrates self-expression, community and products that make you feel good inside and out, says Tracy Paoletti, Vice President, and General Manager of UGG® North America at Deckers Brands. “The Corner will be one of New York’s ultimate gifting destinations to find iconic, new and exclusive styles that capture the joy of unboxing UGG®.”
UGG® at The Corner will be open in-store and online through Jan. 12.
