The flagship Bloomingdale’s store in New York City is celebrating the return of Broadway with special pop-ups.
On Sept. 9, the 59th Street store will host Opening Night at Bloomingdale’s 59th Street, which is a special celebration of New York City. Hosted by “Chicken and Biscuits” on Broadway star Michael Urie, the night will include performances from renowned Broadway productions, fashion and art activations, and culinary pop-ups from iconic New York restaurants.
“Bloomingdale’s has been proud to be a New York institution for almost 150 years. Our 59th Street flagship, the heart of New York, has seen the city go through many changes, while always remaining a hub for the best fashion, culture, and entertainment,” says Frank Berman, Executive Vice President and Chief Marketing Officer, Bloomingdale’s. “Today, we’re thrilled to celebrate New York City by partnering with the people and places that make our community so special, like our favorite Broadway shows, artists, and classic restaurants, for a celebration that is uniquely New York.”
Guests who come by for Opening Night can enjoy special previews of Broadway favorites, with cast members from “Dear Evan Hansen”, “Wicked”, “The Lion King”, “Aladdin”, and “Diana The Musical,” plus a special performance by husband and wife thespians, Kelli Barrett and Jarrod Spector. The performances will take place on the main floor’s black-and-white tile floor and famous props from each Broadway production will be featured in the flagship’s Lexington Avenue windows.
The celebration will continue throughout the month of September with several pop-ups from beloved New York City restaurants. Outside of the store on Lexington Avenue will be the “Bloomingdale’s Pizza Truck” featuring rotating residencies from Lucali, Joe’s Pizza, and more, and alongside the truck will be a pop-up featuring rotating restaurants with Serendipity3 serving their famous frozen hot chocolate and Katz’s Delicatessen. Starting on Sept. 9, complimentary bites will be available or you can get a full-sized item with a $150 Bloomingdale’s purchase each Saturday in September.
The onsite restaurants at Bloomingdale’s will also feature Broadway-themed drinks and food, such as the he “Broadway Burger” at FLIP and “Wicked” fro-yo with green sprinkles at Forty Carrots, and Magnolia Bakery will offer complimentary Broadway-themed cupcakes while supplies last.
The exterior of the 59th Street store will also feature FIT’s annual public art project, Chalk FIT, which will have a Broadway spin on it. Artist Baron Von Fancy will create a live “It’s Showtime!” mural celebrating New York City and the “Big Brown Cow” sculpture will arrive ahead of the event as a part of the CowParade.
The night starts at 6 p.m. on Sept. 9. You can reserve your spot at broadwayatbloomingdales.eventbrite.com.
