As February marks the first restaurant week set amidst the pandemic, the semiannual program has been extended an additional four weeks until Feb. 28 in order to recognize the commitments and hardships frontline workers in the food industry have sacrificed over the past 11 months.
In light of the plight many restaurants have undergone, the Flatiron/23rd Street Partnership launched the campaign: Takeout Flatiron. Announced last Monday, this initiative looks to help boost the delivery and takeout businesses within the Flatiron District.
Approximately 195 food and beverage establishments are participating in this endeavor.
“Our restaurants, which sustain and energize New York City neighborhoods, have faced unimaginable challenges over the past year,” said James Mettham, executive director of the Flatiron/23rd Street Partnership. “We’re hopeful that dining can return to normal later in 2021, but our restaurants need help to survive this winter. We encourage New Yorkers to support these vital businesses by participating in Takeout Flatiron. Every order can make a difference.”
Aiming to help increase support for restaurants who have undergone economic misfortunes brought about by COVID-19 through a customer incentive,Takeout Flatiron is offering a chance for patrons to win free dinners for an entire year whenever they order takeout or delivery. Whenever New Yorkers order takeout or delivery, they must simply email screenshots or photos of their receipts to takeout@flatirondistrict.nyc for a chance to win.
From Feb. 8th to March 31st, four winners can win 12 gift cards redeemable at Flatiron District restaurants. Each gift card provides a free dinner for one meal every month for a year at one of the Flatiron Partnerships, providing the lucky winners with about $595-worth of meals each month for a year. There will be two sets of winner drawings, which will be picked at random, one on March 1st and another on April 2nd.
If you are interested in entering the competition or would like to find out more about the participating restaurants, visit flatironDistrict.NYC/TakeoutFlatiron
