YES Network delivered on their long-promised direct-to-consumer service a day before the Yankees threw out the first pitch on Opening Day,
The new service will allow sports fans without a cable package to purchase a streaming subscription to YES Network, which is the broadcast home to the Yankees, Nets and Liberty, and is only available to buy in YES’ regional coverage territory. The network is the latest regional sports network to launch a direct-to-consumer product and comes after MSG Network announced its MSG+ subscription service earlier this month.
Fans will be able to subscribe to either a monthly or annual plan for YES’ streaming service, which would cost $24.99 a month or $239.99 for the year. Plans can be purchased at a discounted rate through April 30 at $19.99 per month for the first year or $199.99 for the full year.
Those that already have YES Network through their current cable or satellite package will still be able to stream games without any additional charge through the YES app.
“We are pleased to introduce a direct subscription option,” Jon D. Litner, CEO of the YES Network, said in a statement. “For more than 20 years, YES has provided fans with a best-in-class sports viewing experience. Fans continue to tune in to and engage with YES in record numbers for the most in-depth and most innovative coverage of our teams and our other award-winning programming. With this new direct-to-consumer offering, we are broadening our reach by making YES available to more fans in our regional footprint than ever before.”
While MSG Network announced its plans for its direct-to-consumer product, YES Network is the first RSN in the New York Metro area to actually launch one. YES had the plan in the work for some time and it was starting to become a question of if it would launch in time for Opening Day.
It is also a continued push by sports broadcasters into the streaming sphere.
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